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CIMB Projecting 15 percent growth for Direct Access business annually PDF Print E-mail
Friday, 13 June 2008 10:57pm

©Bernama (Used by permission)

KUALA LUMPUR, June 13 (Bernama) -- CIMB Bank Bhd expects a 15 percent growth in its Direct Access card business annually, its head of direct banking/cards, Yap Yoke Yuen said.

"Targeting professionals and graduates, Direct Access has to date about 250,000 card holders," she said on the sidelines of a launching ceremony of the bank's new Direct Access Malaysian Bar MasterCard here Friday.

She said the card was designed for members of the Malaysian Bar Council and bears its insignia.

Within West Malaysia, there are about 12,000 Bar Council members.

"Currently, about 2,000 of them have signed up for the card. We hope to get the rest of the members to take up this card by the year's end," Yap said.

Yap said the card offered an exclusive two percent rebate at all petrol stations, bonus points, discounts at over 500 merchant outlets and a flexi pay plan above RM1,000 at any retail outlet.

"In addition, the platinum and gold Mastercards now come with the Paypass functionally that enables cardholders to make purchases by simply tapping their card on a card-reading device," she said.

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