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"From Building Credibility to Achieving Sustainable Success"

In today's competitive global environment, the ability to position one's services and raise one's professional profile is vital in marketing professional services. This seminar will outline current best practice in strategic marketing and show how this impact on one's success in marketing professional services globally.

By the end of the seminar, participants would have

• Gained an understanding of why market planning and strategy is a key issue in marketing professional services

• A set of tools to use in marketing

• Many examples of successful market planning in both private and public sectors

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